White-Label SaaS Platform for Retail Jewellers & In-Store Showrooms
Power your showroom with the world’s most complete diamond and jewellery inventory — under your brand, on your domain, at your price.
A Complete Platform. Not a Plugin.
Etalery Connect is a fully managed white-label SaaS platform built exclusively for independent jewellers and high-street showrooms. It gives you a complete, standalone inventory portal — branded entirely as your own store, hosted on your own domain, with no Etalery branding visible to your customers at any point.
Unlike third-party app solutions that require a separate Shopify subscription, a paid theme, and ongoing plugin maintenance costs, Etalery Connect is a single all-in plan.
Behind the scenes
"Your customers walk into your store. They see your logo, your colours, your brand theme, your name. Behind it is Etalery’s institutional-grade inventory of millions of diamonds and jewellery pieces, with our team handling every order from procurement to international delivery."
What Makes This Different
Your Brand. Your Domain. Your Store Theme.
We configure your logo, brand colours, and complete store colour theme before you go live. You set your own retail prices. Nothing references Etalery.
The Most Complete Inventory in One Place
Certified natural diamonds (GIA, IGI, HRD), lab-grown diamonds, Signature Jewellery Collection made-to-order Studio, and a custom bespoke hub — all in one dashboard.
We Handle Everything After the Order
You place the order. We handle procurement, quality inspection, export documentation , international shipping, and delivery to your store.
Everything Included in Your Plan
Access the world's most comprehensive catalogue and advanced platform features, all bundled into one seamless experience.
Certified Natural Diamonds
Browse and present certified natural diamonds across all shapes, cuts, colours, and carat weights. Full filtering by every trade-relevant parameter. Certified by GIA, IGI, HRD, and other major international laboratories.
Certified Coloured Natural Diamonds
Fancy yellow, pink, blue, green, orange, and all GIA, IGI, and HRD certified fancy colour grades. Full specification filtering by colour intensity, shape, and carat.
Black & Treated Diamonds
Natural black diamonds across all shapes and carat ranges. Colour-treated and clarity-treated natural diamonds, clearly labelled and categorised.
Lab-Grown Diamonds — CVD & HPHT
Full CVD and HPHT ranges across all shapes, grades, and carat weights. Certified lab-grown with IGI and other major international lab certifications. Includes fancy coloured lab-grown diamonds.
Loose Natural Diamonds & Parcels
Loose natural diamonds and melee parcels for in-store use, jewellery manufacturing references, and bespoke sourcing.
Signature Jewellery Collection MTO Studio
Our made-to-order jewellery studio. Your customers select a setting and style, then choose their diamond from live inventory. The completed piece is manufactured and delivered.
Ready-to-Ship Jewellery
Finished jewellery pieces available for immediate dispatch. Rings, bracelets, earrings, and necklaces across natural diamond and lab-grown categories.
Elite Diamond Timepieces & Bespoke Hub
Diamond-set luxury timepieces available on an enquiry basis. Submit a structured sourcing request with filters, specifications, and design brief for custom requirements.
Platform & Account Features
Full White-Label Branding
Your store identity is set up before you go live. No Etalery branding appears anywhere.
Custom Domain Setup
Your portal runs on your own domain or subdomain with SSL included. Managed by our tech team.
Markup Pricing Engine
Set your retail markup percentage per inventory category. Customers see only your retail price.
Diamond Hold Management
Place a timed hold (12h, 24h, 48h) on specific diamonds while a customer decision is pending.
Order Management Dashboard
Track every order placed through your portal from submission through to dispatch and delivery.
Dedicated Partner Support
A named support contact for your account throughout your partnership with Etalery.
One Plan. No Tiers. No Upsells.
Every partner receives the full platform — all inventory categories, all features, full white-label setup, and dedicated support.
Etalery Connect
Everything included
per month
Main Features:
- All Inventory Categories
- Full White-Label Setup
- Custom Domain Integration
- Markup Pricing Engine
- Dedicated Partner Support
- Industry-Standard Advanced Dashboards
- Manual Custom Order Request Dashboards
- Millions of Real-Time Inventory Synchronisation
- Custom/ Bespoke Hub
- Signature Jewellery Collection MTO Studio
- RFQ (Request for Quote) Options
- Secure Cloud Infrastructure
- Priority Feature Updates
Save 16% (£289/year) by choosing the Annual Plan.
One-time Setup Fee: £49
Optional Homepage Add-on
When your portal goes live, the default entry point is your branded inventory dashboard. If you would like a homepage — to add a branded landing page to your portal — we offer two options:
Option A: Integrate Your Existing
Included FreeIf you already have a website or homepage, we integrate it as the landing page for your portal domain at no extra cost.
Option B: Build a New Homepage
Custom QuoteIf you want a purpose-built branded homepage designed specifically for your in-store portal, our team can design and build it for a one-time fee.
How It Works From Application to Live
Submit Your Application
Complete the Etalery Connect registration form with your business KYC and technical contact information.
Your Free Demo
Our team will arrange a personalised demo showing exactly how your branded portal works. No payment required.
Approve & Proceed
If you wish to proceed, your KYC is finalised and your setup fee and first licence period are collected.
We Build Your Portal
Our team configures your branding, store colour theme, logo, and domain. Usually done within 5 business days.
You Go Live
Your branded inventory portal is live on your domain. Your customers see your store. We handle everything behind it.